Why hire a digital marketing agency? Managing a marketing campaign is a big undertaking. If you don’t have experience with marketing, you may feel overwhelmed trying to market your business online while managing other aspects of your company. So, in this post, I will give you 10 reasons why you need to hire a digital marketing agency to create and manage your marketing campaigns for you.
If you’re not attracting enough customers or you’re just tired of the hustle and bustle of promoting yourself, why not hire a digital marketing agency? A digital marketing agency brings in an experienced team to manage all of your online marketing needs from one place, which means you can focus all your efforts on running and growing your business. And that’s just one reason to hire a digital marketing agency.
But maybe you want to save some money. Or maybe you’re an industry expert and just don’t feel like an agency could bring any added value. Either way, there are still quite a few advantages to having a digital marketing agency on your side. To help clarify things, I’ve put together some of the top 10 benefits that come with hiring a digital agency for your business — along with advice on how to find the right one for you.
What You Need to Know About Digital Marketing Agencies
Starting a business is like running a marathon — you have to have the endurance for it and make sure you’re constantly taking things one step further. That’s why hiring the right digital marketing agency can be the best decision you’ll ever make for your business.
At this point, you probably already know that marketing is one of the most important factors in determining your success. But before we get into the exact benefits, let’s take a step back and learn what a digital marketing agency is.
Definition of a Digital Marketing Agency
A digital marketing agency is a B2B service that offers a range of marketing services. Some agencies specialize in one or two areas of marketing, and other agencies are large enough to handle any marketing task you could throw at them. Some digital marketing services could include:
- Website design and development
- Social media marketing
- Search engine marketing (SEM) and search engine optimization (SEO)
- Email marketing
- Pay-per-click (PPC) advertising
- Content creation
- Building brand awareness
- Grow social media channels
- Increasing sales
- Driving traffic to a website
- Engaging customers
- Building customer loyalty
1. Online Growth
A digital marketing agency will help you expand your business online.
If the pandemic has taught entrepreneurs one thing, it’s that businesses that don’t go digital can struggle or be left behind. It’s that plain and simple. But if your business has been mostly offline up to this point, building your online presence is going to require a big upfront time investment. You might have to build and launch a website, start running ads on social media, send out newsletters to your subscribers and the list goes on. A digital marketing agency can take all of this busywork off your plate so you can focus on what you do best.
2. Lead Generation
A digital marketing agency will bring you more customers.
When you do pay-per-click advertising on platforms like Facebook, Google, or Instagram all by yourself, you only have to pay for the ad space. But with a digital marketing agency, you’re also paying them to make your ads look better and reach more potential customers.
You might think this is a cost, but it’s actually an investment. If you hire a great digital marketing agency, they’ll make sure your ads break even or even generate a positive return on ad spend.
Hiring a digital marketing agency lets you focus on what you do best.
Your strengths are the things that you bring to the table that other businesses can’t offer. Unless you are a digital marketing agency, you might want to prioritize improving your operations and giving customers the best possible service.
You’re an expert in your industry, but not digital marketing. And if you think you can simply learn digital marketing on the side, consider this. To become good at something, we need to try new things and apply what we’ve learned repeatedly. Do you really have the drive and speed to learn all the theories, run experiments, and try out all the advanced tools available? When will you make the time outside of running your business? This is why you need to hire a digital marketing agency that already knows how to get you the best results.
Digital marketing agencies have access to resources that you may not have.
When you’re still in the early stages and trying to grow your business, you may not have the budget to hire a full-time digital marketer, but you may well be able to afford a digital marketing agency. Sure it’ll cost you, but a lot of people don’t realize just how much they can save by not having to pay for all the resources that agencies have access to.
Here are just a few of the resources I’m talking about:
- Content research tools
- Competitor intelligence trackers
- SEO optimizers
- Grammar/plagiarism checkers
- Automation tools
- Educational courses
- Website development tools, technology, and plugins
All of these resources have monthly subscription prices or big one-time fees. Now, this doesn’t mean that you can’t run marketing campaigns on your own. But it does mean it will take much longer and cost you more money, to do it at the same level.
Has trouble justified the cost of a digital marketing agency? Consider the ROI. Often, the ROI of a digital marketing agency can cover the cost of the service by reaching an untapped market that you may not have been able to reach otherwise.
When you hire a digital marketing agency, you can rest assured that everything is handled by professionals.
So I’ve established that doing everything yourself might get you overworked, and hiring a full-time employee will cost more than it does to retain an agency. Even if you hire an inexperienced employee, you’ll still have to train them, which will also add up.
But when you hire a digital marketing agency, you do not have to worry about recruiting the right talent because agencies already employ a set of highly skilled players. This saves you both time and money that you can reinvest into scaling up your marketing efforts.
6. Cost Effective
Hiring a digital marketing agency cuts down the overall costs.
When deliberating over hiring a digital marketing agency, many businesses usually compare the cost of an in-house operation to the price of the agency. You’ll be surprised to learn that an agency is much less costly over time.
Agencies work as independent contractors, so you eliminate the need for payroll taxes. You also cut the recurring costs of having full-time employees such as benefits, health care costs, and salaries.
Some of the tools you need to run the campaigns can also come at a hefty one-time payment or subscriptions. Most reputable agencies already have the essential digital marketing tools, so you won’t need to spend a dime to get one.
7. New Ideas
When you hire a digital marketing agency, you get new marketing ideas.
In digital marketing, it’s important to note that not all things will work for you. Some can offer disappointing results while others can be quite useful.
A good agency will give you great ideas on what techniques will give you results. They’ll provide a new perspective on some of the things that your team had already been doing. They will assess your marketing efforts and create new ideas based on the viewpoint of the consumers.
For example, when it comes to social media marketing, a digital marketing agency will help you know where your target audience is mostly available. They’ll determine what content appeals to the most and how they share and consume it. This will help to streamline your social media campaigns.
8. Measurable Results
Digital marketing agencies offer measurable results.
No business wants to make investments that bring no results.
With so many marketing methods in the digital marketing landscape, it can be difficult to know the real ROI. However, an agency helps by determining the Key Performance Indicators (KPIs). These indicators help to figure out how your marketing campaigns are performing in relation to your objectives.
Also, they will identify the important metrics to follow across different channels to determine the effectiveness of each campaign. You’ll also get monthly or quarterly reports on your campaigns and a website audit to help you make sound marketing decisions.
Typically, a digital marketing agency offers clear insights into how your keywords are performing and how potential customers are engaging with your content and brand.
Digital marketing agencies have the tools that are required to run a successful marketing campaign.
Let’s face it. Digital marketing requires the use of different tools to streamline each campaign. Unfortunately, there is nothing akin to a one-tool-for-all when it comes to marketing.
Most of these tools are premium services, and the costs increase with the addition of certain features or an upgrade. You will need analytics, keyword research, competitor analysis, paid search management, and automation tools.
The cumulative cost of using these online marketing tools can be quite hefty for small and mid-size businesses. Digital marketing services already have these tools in place to help you make the most of your campaigns. You don’t need to worry about the recurring costs that you’re likely to incur with their use.
10. Story Telling
A digital marketing agency adds valuable storytelling to every marketing campaign.
Your in-house marketing team works tirelessly to promote your products and services. This helps you to know what to improve and what to eliminate to make the product as attractive and viable as possible.
While all these happen, your digital marketing agency is busy defining and spreading your brand’s message across different channels and platforms. They help to generate positive PR for your products and services. This contributes to improving your visibility and image.
Ideally, storytelling involves creating compelling and engaging messages that connect and resonate with the target audience. Your agency achieves this by understanding your audience’s needs and pairing them up with the right solutions
Hiring a Digital Marketing Agency
Digital marketing agencies are just that – digital. With the ability to work remotely, an agency will be able to use digital technology to work with you efficiently. Outsourcing also allows your business to get the help you need without having to worry about bringing on new employees (and building a marketing team) which can be costly and time-consuming.
Overall, a digital marketing agency can provide you with new ideas and execute on those ideas to help drive the results you’re looking for.
Marketing can be complicated. There are lots of different channels to pay attention to, and it’s easy to get lost or overwhelmed with the sheer volume of information. But if you have a marketing agency, you don’t need to worry about all that.
There’s no denying that digital marketing can grow your business faster than most other techniques. And hiring the right digital marketing agency will help you get your campaigns started on the right foot from the get-go!